GameStop will now be offering year subscriptions to ridiculously boring magazines such as Cosmopolitan, Redbook, Good Housekeeping, and O Magazine. But wait, there’s more! I know you’re already rushing away from your computer to get your fill of sex tips, how to starve yourself, and how to please your man. Please contain yourselves for the rest of the article.
Mike Hogan, VP of Marketing for GameStop, ran at the mouth:
“Today’s moms are looking for ways to incorporate exercise into their lifestyle. Active video games are a terrific way to reach your fitness goals, and as an added bonus, they can be enjoyed with your whole family. [...] We know that getting in shape is one of the toughest New Year’s resolutions to stick with, especially for busy moms who often don’t have time to spare for exercise.”
Although that doesn’t make sense, because if busy moms don’t have time for exercise, why would they have time for a video game that asks you to exercise? Kind of retarded, but hey, that’s GameStop marketing for you! Stock up on video games and magazines that you, the busy mom, won’t even have time to use! Because that’s good for the industry, and fantastic news for gamers such as myself who couldn’t give a shit less about learning Japanese, cooking, or losing weight.
Sorry, I meant, SIGN ME UP! I am a woman so I must be interested! HOLY SHIT, I need to do Oprah proud and cook my man a big meal!
Why not offer a subscription to, I don’t know, Game Informer? Right, because that would make sense. Oy. Oh wait, that’s because this a marketing campaign obviously aimed toward women! Because I know, as an owner of two ovaries (count ‘em, two!), that the first game I want to pick up is some shovelware to tell me how to live my life. It’s very disconcerting to watch the “hardcore demographic” die a little more each day. I really didn’t believe that the casuals needed any more cajoling to purchase shitty games. I guess I was wrong.








