Over the past few days, quite a stink has been rising over the UK Government’s use of video games to advertise their Change4Life campaign. As I couldn’t for the life of me find a decent, large image of the offending advert I decided to go do some journalism. I went and bought Reveal (Only 99p!).
As well as learning that “WAGs are living in fear” and that apparent-Celebrity, once-get-her-tits-out-a-lot, Jordan cried on TV some time, I also found the advert (p39 for those interested). Incidentally, the full page advert is placed opposite “Domestic abuse left me suicidal”, but I’m sure that’s a total coincidence.
The text under the headline reads:
9 out of 10 kids risk growing up to have unhealthy amounts of fat in their bodies. Even though you think they look healthy today adulthood could bring an early death from heart disease, Type 2 diabetes or cancer.
So make sure your kids are active for an hour a day. Reduce how much fat they eat. For help and advice visit 4yourkids.org.uk
From what I can tell the controller isn’t a PS2 controller, but does resemble one of the cheaper wireless models you can get.
The full picture is available for your perusing pleasure right here (lower resolution photobucket mirror). If you do go on to re-post it anywhere, I’ve not watermarked it (because that would be a dick thing to do) but would appreciate a link back. Just so I know you still love me.
It’s a Playstation 3 controller, not a PS2.
@Brob: You can see in the larger pic that’s it’s not a PS3 controller either. The lump on the back and the stick/button configurations very different. Well, not very different, but noticeably different.
It’s not a ps3 controller. The back of Ps3 controller is very different, and also the two analogs have different silhouette.
i hope sony so sue them!
ALL of my friends are FIT & HEALTHY and about 80% of them are on a PS3 or PC GAMEING 24/7!
no the controller is a PS2 one, its just another brand but you can tell its one of those wireless ones! i have one of my own and it looks exactly like them! Change4Life should stop teenage drinking and smoking not gaming!