Just when I think we’re making progress. In a grotesque misjudgement the UK Government has spent tax payer’s money to serve adverts in some UK publications (such as Star, Reveal and Heat) saying that video games will shorten your life.
The advert which says “risk an early death, do nothing” with a picture of a kid playing a video game (left) is supported by The British Heart Foundation, Diabetes UK and Cancer Research.
MCV’s Tim Ingham has an excellent article which puts into words the feelings I have right now. How are politicians still pulling this kind of crap? The ELSPA (Entertainment and Leisure Software Publishers Association) has called an “urgent meeting” with the government over the adverts.
From Ingham’s article;
Change4Life’s heart-in-mouth scapegoating of the video games industry is a troubling indictment of a hypocritical Government which flashes us grins when we generate £4 billion a year for its depleted coffers; but which then turns its back and explicitly tells parents that we’re KILLING THEIR CHILDREN.
Those ad’s with the little plastic people. They’re good.
These are not.